Sub60 · Golf content agency · Dubai
Golf content
from the inside.
A Dubai-based golf content agency for brands, tours and creative partners. Social-first event coverage, brand films and player content, from a single camera to multi-day, multi-crew productions.
Trusted by title partner of DP World Tour since 2023
Founder-led by former DP World Tour producer
Chosen by Netflix
Why Sub60
Golf is what we do.
We turn golf’s biggest moments and untold stories into flagship films, tournament coverage and social content. From creative to final cut, we help brands, tours and players capture the game’s energy and give audiences a reason to watch.
Our edge comes from over 10 years inside the ropes, building a network of the best golf operators across production. Proven on the DP World Tour, PGA Tour, major championships and Ryder Cups, our people bring the relationships, instincts and craft to deliver when the world watches.
Case study · DP World
DP World Tour Championship.
DP World's flagship brand film from the season finale at Jumeirah Golf Estates, Dubai.
Show how DP World activates the season finale, from contracted player time and hospitality to on-site activations and branding.
On site all week, capturing DP World’s presence across the tournament and turning emerging opportunities into fresh content ideas.
A flagship brand film to share internally and showcase DP World's sports partnerships, plus a short-form cut for social.
What
we do
End-to-end golf production at any scale, with highly experienced specialists across every role. We can deliver your brief, develop the creative with you, or supply trusted golf production talent to strengthen your team.
Social-first event coverage
Built for the feed, captured on the ground. We bring tournaments to life through player access, behind-the-scenes stories and fast-turnaround edits that keep fans connected throughout the week.
Brand & sponsor content
Films for your own channels, built around your partnership and the story you want to tell.
Player partnership content
Content with your partner players, produced by a team they already know and trust.
Documentaries
Long-form stories about players, partners and the people growing the game, from concept to final cut.
Post-production
Sound design, colour grading and final delivery for every platform. Social-first, broadcast-ready.
Photography
Stills captured alongside the film, so one crew covers everything you need from the day.
From a single-camera day to a full tournament week with multiple crews.
Planning content around an event?
Tell us the event, the dates and what you need, and Olly will come back to you personally within one working day.
Case study · PIF Saudi International
PIF: Invested in Better.
An on-site, social-first series for PIF across tournament week, built around the pillars that matter most to the brand.
Bring PIF's Invested In Better series to life at the PIF Saudi International, one pillar at a time.
A producer, camera operator, editor and sound operator on site all week, working alongside broadcaster Gabbie Partington.
Four social films, shot during the day and delivered the next morning: Youth, Inclusivity, Technology and Sustainability.
Youth
Inclusivity
Technology
Sustainability
Who we
work with.
Three kinds of partner, one golf-specialist team.
Your partnership, on screen
Social-first coverage and films built around your sponsorship, from on-course activations to content with your partner players.
Your tournament week, covered
On-site crews for event week: daily social, features and fast turnarounds, working alongside your media team.
Your golf production partner
A specialist crew for your clients' golf work. We fit into your process, your approvals and your timelines.
Before Sub60 · DP World Tour & Ladies European Tour
Volvo Car Scandinavian Mixed.
Olly led the on-site production team, creating premium social content that brought the tournament’s distinctive mixed format to life across DP World Tour and Ladies European Tour channels.
Delivered during Olly’s time at European Tour Productions—the experience that laid the foundations for Sub60.
Lead producer and editor, directing the crew and shaping the content from capture to final cut.
The Ladies European Tour, working alongside the DP World Tour.
Working with talent & influencers
Influencers, presenters, players.
More brands now tell their story through influencers, creators and presenters. Olly has been on the other side of the lens since 2018, interviewing everyone from Rory McIlroy, Bryson DeChambeau and Tommy Fleetwood to Sir Nick Faldo and Colin Montgomerie. He knows what it takes: tightening scripts, shaping delivery and tone, and making sure the talent and the brand both look their best.
Golf creator Bradford Wilson · Motorsport creator Lucas Stewart · Sky Sports broadcaster Gabbie Partington · YouTuber Grant Horvat
Bradford Wilson × DP World · Ryder Cup 2025
A presenter-led piece with golf creator Bradford Wilson on how DP World helps deliver the Ryder Cup. Olly shaped the script, directed the delivery and produced the film.
Watch the full film ↗Lucas Stewart × DP World × McLaren Golf · BMW PGA Championship
Motorsport creator Lucas Stewart tells the story of how DP World moves McLaren Golf clubs around the world. Olly directed his on-course pieces to camera and produced the film.
How
we work
We build the right team around your brief, bringing golf expertise and creative thinking to every stage. From planning and player access to filming and final delivery, we handle the detail and keep production moving.
The brief
We get to know your ambitions, audience and deadlines, then shape the right approach around your budget.
The creative
We bring your brief to life or develop the idea together, turning our knowledge of golf into stories that connect with your audience.
The shoot
Specialist golf crews, carefully chosen kit and confident production. We manage the detail, work seamlessly around players and capture the moments you came for.
The final cut
From fast-turnaround social content to flagship films, we bring every edit together with sharp storytelling, sound design and colour grading, ready for every platform.
Feature documentaries.
Sub60 has produced two feature-length documentaries for Tommy Fleetwood, exploring his global ambassador partnership with DP World and the growth of the Tommy Fleetwood Academy from Southport to Dubai.
Featured below, How Golf Changed My Life Forever has reached 397,000 views on Tommy’s YouTube channel.
Guinness World Record · DP World · Dubai 2024
The fastest nine holes on Earth.
Sub60 produced DP World's Guinness World Record attempt, as a speed golfer completed nine holes faster than anyone in history under the Dubai sun.
Case study · HotelPlanner Tour · 2026
HotelPlanner Tour: shot on iPhone.
Olly was embedded with the Tour as its social content producer at two events this year, creating daily content for its channels.
Daily, platform-native content for the Tour's social channels, straight from the course.
Olly on site as social content producer, shooting and editing everything on iPhone, fast.
Blot9 in France and the Abu Dhabi Challenge in Al Ain.
Blot9, France
Blot9, France
Abu Dhabi Challenge
Abu Dhabi Challenge
Chosen by Netflix · 2026
Full Swing
Netflix chose Sub60 to capture Dubai and Tommy Fleetwood for its hit golf series, Full Swing.
Our
work
More films that show the range, from the Ryder Cup to grassroots golf with the Tommy Fleetwood Academy.
Ryder Cup Legends
Mark one year to go until the Ryder Cup with a film celebrating DP World’s partnership with one of golf’s biggest events.
Watch on Vimeo ↗
Ryder Cup 2025
Bring DP World's presence at the Ryder Cup to its audiences, on site and around the event.
Watch on Vimeo ↗
Tommy Fleetwood Academy: 3 Years
Celebrate the partnership between DP World and the Tommy Fleetwood Academy at its annual event.
Watch on Vimeo ↗More golf films
Porsche European Open: Sizzle
Ryder Cup 2023
Marcel Siem: Tea to Tee
Dubai Desert Classic 2025
Where we've been
20 events.
11 countries.
- Abu Dhabi Challenge2026
- Blot92026
- BMW PGA Championship2024 · 2026
- Hero Dubai Desert Classic2024 · 2026
- DP World Tour Championship2023 · 24 · 25
- Nedbank Golf Challenge2024 · 2025
- Genesis Championship2024 · 2025
- Ryder Cup2025
- DP World India Championship2025
- Porsche Singapore Classic2025
- PIF Saudi International2024
- Tommy Fleetwood International Series2024
- Magical Kenya Open2024
- Dubai Invitational2024
The founder
Over 10 years
in golf.
I began my career in the golf department at Sky Sports before spending seven years travelling with the DP World Tour, covering more than 15 events a season, including major championships and Ryder Cups. Working as a producer, director, camera operator, editor and reporter gave me an understanding of golf production from every angle.
Life on Tour taught me how to make the most of limited player time, spot a story and deliver under pressure. That experience shapes Sub60: creative ambition backed by a practical understanding of what it takes to deliver at the highest level.
Years of visiting Dubai with the Tour made it feel like home. Seeing an opportunity for a golf-specialist content agency in the region, I founded Sub60 in October 2023.
"On the eve of the 150th Open at St Andrews, a camera operator and I had the course almost to ourselves. The sky turned orange and we spent two hours capturing the most beautiful scenics we've ever filmed. Those are the moments you never forget."
The crew
Golf specialists.
Big stages.
A close-knit team of golf specialists, supported by a trusted network of the finest golf production talent around the world.
- OllyFounder. Always has notes.
- MaxCamera operator. Never without his 70-200mm.
- MilosEditor. Best colour grading in town.
- JackEditor. Sound effects specialist.
Director-led, every time
We partner with a select number of clients, and every project is overseen by our founder from first brief to final delivery.
Quality over volume
We would rather do fewer projects exceptionally well. Every film gets the care and attention to detail it deserves.
Golf specialists only
Every member of our crew has delivered golf on the biggest stages, working with premium, up-to-date equipment.
Flexible by design
No rigid terms. We work around your event, budget and timeline, and recommend additional kit where it will elevate the result.
Let's talk
Let's make something worth watching.
Send us the event, the dates and rough deliverables, plus a budget if you have one. Early-stage briefs are welcome, and Olly replies within one working day.